A dynamic individual with diverse experience in Digital Marketing sphere and web development. Extremely comfortable in fast-paced, high-growth and challenging environment.
Digital Marketing - Paid Advertising (PPC) | Social Media Marketing | Email Marketing | SMS Marketing | On-Page Optimization | Lead Generation | Brand Promotions | Influencer Management
Client Servicing - Pre-sales | Project Briefing | Strategy / Planning | Delivery
Project Management - Briefing | Scoping | Documentation | Time Scheduling | Milestones | Releases
Personality trait - strong analytical and logical attitude with problem solving abilities
• Leading all client accounts by being a single point of contact for all projects
• Planning, conceptualizing, strategizing and delivering the successful organic and paid campaigns with result driven approach
• Supervising the complete Email Marketing activity of clients
• Hands-on experience on running high budget Paid Advertising campaigns on Google, Facebook, LinkedIn, Instagram, Mobile Apps
• Experience computing CAC, LTV and marketing ROI metrics including CTR, CPA, CPL, CPC, CPV etc.
• Defining the project objective, statement of work, functional & technical workflows, test-cases, resource allocation, timeline scheduling for releases
• Establishing what the final outcome will look like and how success will be measured from client’s requirements
• Responsible for Technical Architecture, code quality, database and system performance, security and stability
• Assess risks and develop contingency plan
• Monitoring progress and interim changes
• Project Delivery and closure at per SoW
• Leading a team of digital marketing and web professionals
• Social Media Marketing & Search Engine Optimization to drive more qualified leads for various educational programs of 6 campuses
• Facebook marketing – strategy building – conceptualizing ROI roadmaps – creative design & content – promotions
• Paid Advertising on Facebook, Google, Education Portals (like Shikhsa.com, PagalGuy.com etc.)
• Taking sessions of 1st and 2nd year students on SEO, Social, Google Analytics, Advertising
• Managing 3rd party online tools & services like Moodle, Engrade, BackPack etc.
• Implemented effective iPad applications for daily classroom teaching
• Developed and managed websites for all campuses
Involved in preparing eLearning Modules and marketing collaterals including presentations, reports etc.
• Determining scope and role of Social Media for establishing tile-company in India
• Wrote a complete report on Use of Social Media in Business
• Involved in online promotions of clients, social media marketing, blogging, query management and lead generation
• Involved in all phases – Customer Requirement to definition – documentation – scoping – approvals – design – development – testing – delivery – maintenance – support.
• Website design and development using PHP/MySQL
• Cold-calling potential customers and lead generation
• Generating more business from existing customers
• Manage relationship with existing customers
• Keeping track of tender notifications and assisting in preparation of tender documents
During graduation, I did some computer repairing work to get on the field as well as start earning.
" I am completely satisfied with the work he did. We had our school website made from him and he delivered it on time without any hassle.He is prompt in responding and always approachable. On top of that he is a gentleman. "
" Abhishek is a highly diligent person towards his work. Has great knowledge of Information Technology. Highly creative and very keen on imparting innovative techniques and skills in his work. "
" Abhishek... A perfect mixture of creativity & dedication. I have always found him to be reliable, hard working and energetic. His sound knowledge of web development and other softwares helped us to design whole IT backbone for our annual fest of IILM which managed foot fall of above 1200 students. Thank you abhishek and All the best for your future. "
" Abhishek's understanding on his subject is excellent. Excellent design sense. He provides real time solutions. I would highly recommend Abhishek for his technical knowledge on website development and solutions to market it. "